# Google Ads for roofers: how to get roofing leads without wasting spend

By Banish Angural · Published October 13, 2026 · Updated November 9, 2026

> Roofers get better Google Ads results by separating repair, replacement and storm or insurance work into their own campaigns, bidding hardest on replacement, blocking DIY and materials searches, following the season, and sending each click to a matching page with photos and reviews. Track calls and forms through to signed jobs to know what really pays.

A roof replacement is one of the most valuable leads in home services, so roofing clicks are expensive. The good news: one extra signed job a month usually pays for the whole campaign.

## Campaigns by job type

- **Replacement:** "roof replacement", "new roof cost", "shingle roof replacement Edmonton". Highest value, so highest bids.
- **Repair:** "roof leak repair", "roof repair near me". Faster decisions, smaller tickets, but they lead to replacements.
- **Storm and hail:** turned up after a storm, with ads about inspections and insurance claims.

## Follow the season

Around Edmonton, roofing demand moves with the weather: busy from spring through fall, with spikes after hailstorms. Lower budgets in deep winter and raise them quickly after a storm.

## Negative keywords for roofing

- Materials: shingles for sale, roofing supplies, prices per bundle.
- DIY: how to shingle, roof repair kit.
- Jobs: roofer jobs, roofing apprentice.
- Types you don’t do, such as flat commercial roofs.

## Landing pages that close

Homeowners want proof. Use a page per job type with real project photos, your reviews, warranty details, financing if you offer it, and a short quote form.

## Measure signed jobs, not leads

Roofing leads vary wildly in value. Tell your agency which leads signed, so budget moves toward the searches that bring replacements.

## Want more roofing jobs without doing all this yourself?

We work only with home-service businesses around Edmonton, and we take one roofer per area so we never compete against ourselves. Start with a [free audit](https://banishmedia.com/free-audit): we look at your ads, Google Business Profile, website and the competitors who outrank you, and send the fixes in plain language within two business days. See what we do for roofer on [this page](https://banishmedia.com/industries/roofers/google-ads).

## Sources

- [Google Ads Help Center](https://support.google.com/google-ads/), Google
- [About negative keywords](https://support.google.com/google-ads/answer/2453972), Google
- [Set up your web conversions](https://support.google.com/google-ads/answer/16560108), Google

## Questions readers ask

### Are Google Ads worth it for roofing companies?

Usually, because roof replacements are valuable. The key is splitting replacement from repair, blocking materials and DIY searches, and tracking signed jobs.

### When should roofers spend most on Google Ads?

Around Edmonton, spring through fall and right after hailstorms. Many roofers lower budgets in winter.