# How to get the Google Verified badge with Local Services Ads

By Banish Angural · Published September 16, 2026 · Updated November 9, 2026

> The Google Verified badge appears on Local Services Ads for businesses that pass Google’s checks, which can include background checks, licence and insurance verification depending on your trade and area. To get it, sign up for Local Services Ads, choose your job types and areas, submit the documents requested and connect your reviews.

The badge sits next to your name at the very top of Google, above regular ads. It tells homeowners Google has checked you. Here is how to get it without weeks of back and forth.

## Before you start

- Business registration details.
- Trade licence if your trade requires one in Alberta.
- Proof of liability insurance in the business name.
- Owner and, where required, field technician details for background checks.
- An up-to-date Google Business Profile with reviews.

## The steps

1. Sign up for Local Services Ads with the Google account that owns your Business Profile.
2. Pick your job types and service areas.
3. Submit the documents and checks requested for your category.
4. Set a weekly budget and your hours.
5. Wait for approval, and answer any requests from Google quickly.

## Common delays

- Insurance documents in a different business name.
- Mismatched address or name between documents and your profile.
- Background check emails missed in spam.

Eligibility and requirements vary by trade and city, and Google updates them. Check the Local Services Ads help pages for the current list.

## Want us to handle verification?

We set up and run [Local Services Ads](https://banishmedia.com/services/local-services-ads) for Edmonton trades, including verification, lead disputes and review requests. A [free audit](https://banishmedia.com/free-audit) tells you if your category is eligible.

## Sources

- [Getting started with Local Services Ads](https://support.google.com/localservices/answer/6224841), Google
- [Local Services Ads Help Center](https://support.google.com/localservices/), Google

## Questions readers ask

### What is the Google Verified badge?

A badge on Local Services Ads showing that Google has checked the business, for example through background, licence and insurance checks, depending on the category.

### How long does Local Services Ads verification take?

Often a few weeks. Matching business names and addresses across documents and promptly completing background checks speeds it up.