# The essential on-page SEO checklist for Edmonton websites

By Banish Angural · Published August 5, 2026 · Updated November 9, 2026

> Every important page needs a unique title naming the service and area, one clear H1, an opening that answers the main question, helpful content with real detail, descriptive image file names and alt text, links to related pages, a clear call to action, local business schema where relevant, and fast mobile loading.

## The checklist

1. **Title:** unique, under about 60 characters, service + area + brand. "Furnace Repair in Edmonton | Example Heating".
2. **Meta description:** a reason to click, with a call to action.
3. **H1:** one per page, matching the page’s topic.
4. **Opening answer:** the first two sentences answer the main question.
5. **Helpful content:** prices or ranges, process, what affects cost, FAQs, photos of real work.
6. **Subheadings** that match questions people ask.
7. **Images:** compressed, descriptive file names, useful alt text.
8. **Internal links** to related services, towns and articles, with descriptive anchor text.
9. **Call to action** near the top and bottom: phone and form.
10. **Schema:** LocalBusiness on your site, FAQPage where you have FAQs.
11. **Mobile and speed:** test on a phone.
12. **URL:** short and readable, like /furnace-repair.

## The most common mistakes we see

- Every page titled "Home" or the business name only.
- One page trying to rank for every service.
- Text in images, so Google can’t read it.
- No phone number above the fold on mobile.

## Want every page done right?

We build and optimize pages for home-service businesses. Ask for a [free audit](https://banishmedia.com/free-audit), or see our [SEO](https://banishmedia.com/services/seo) and [web design](https://banishmedia.com/services/web-design) services.

## Sources

- [Influencing your title links in search results](https://developers.google.com/search/docs/appearance/title-link), Google Search Central
- [Search Engine Optimization (SEO) Starter Guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide), Google Search Central
- [Local Business (LocalBusiness) structured data](https://developers.google.com/search/docs/appearance/structured-data/local-business), Google Search Central
- [Link best practices for Google](https://developers.google.com/search/docs/crawling-indexing/links-crawlable), Google Search Central

## Questions readers ask

### What is on-page SEO?

Everything on the page itself that helps it rank and convert: titles, headings, content, images, internal links, schema and speed.