Hi everyone, my name is Banish Angural, and I’m the owner of Banish Media. Today, I’m going to walk you through how to effectively run a PPC campaign on a budget for your local business in Edmonton. Whether you’re a locksmith, a roofer, or any other local service provider, this guide will help you create a highly efficient Google Search PPC campaign that generates more leads, enhances brand awareness, and keeps you competitive in your industry.
Why Choose Google Ads Over Meta for Local Business Ads
When deciding on a platform for your PPC campaign, the choice often comes down to Google Ads or Meta (formerly Facebook) Ads. For local businesses in Edmonton, Google Ads is typically the better option, especially if your business offers services like locksmithing, roofing, plumbing, or any other immediate-need service.
Here’s why:
- Search Intent: Google Ads leverages search intent. When someone needs a service, they often turn to Google to find it. For example, if someone needs a plumber, they’ll search for “plumber in Edmonton.” Google Ads works as a pull strategy, drawing in customers who are actively searching for your services, which leads to higher conversion rates and better-quality leads.
- Local Targeting: Google Ads allows you to target specific geographic areas with precision. This is particularly useful for local businesses that only serve a specific region like Edmonton.
- High ROI: Because Google Ads targets users who are already interested in your services, the return on investment (ROI) is generally higher than that of Meta Ads, where users might see your ad while browsing but aren’t necessarily in the market for your services at that moment.
On the other hand, Meta Ads are more suitable for businesses offering services or products that aren’t immediately needed, such as mortgage services or car tinting. These ads work well for building awareness and generating interest over time.
Setting Your Budget
Setting the right budget for your PPC campaign is crucial. It can vary significantly depending on your industry, competition, and the specific services you offer. Below is an extended table to guide you on the expected monthly budget for different local business categories in Edmonton.
| Business Category | Suggested Monthly Budget |
|---|---|
| Pet Sitting | $500 – $1,000 |
| Window Tinting | $500 – $1,000 |
| Locksmith | $800 – $1,500 |
| Plumber | $1,000 – $2,500 |
| Roofer | $2,000 – $3,500 |
| Dentist | $2,500 – $4,000 |
| Mortgage Broker | $3,000 – $5,000 |
| Home Renovation Services | $2,000 – $4,500 |
| HVAC Services | $2,000 – $4,000 |
| Landscaping | $1,500 – $3,000 |
Note: These budgets are based on my personal experience and industry standards. Adjust according to your specific market and competition.
Crafting the Perfect Offer
Your offer is what will set you apart from competitors. Whether you’re offering roofing services or pet sitting, it’s essential to create an offer that no one can resist. Here are some tips:
- Make it Compelling: Offer something that stands out. For example, “Request a quote today and get an extra 10% off! Offer valid only for the next 24 hours.”
- Create Urgency: Urgency is a powerful motivator. Pair your offer with a time-sensitive element to encourage quick action, like “This offer expires in 24 hours!”
- Tailor to Your Audience: Understand the pain points of your target audience and address them in your offer. For instance, a roofer might highlight the benefit of a free roof inspection to address concerns about potential damage.
Building a High-Converting Landing Page
Sending potential customers to a generic homepage is a mistake. Instead, create a dedicated landing page optimized for conversions. Here’s what to include:
- Strong Offer: Highlight your offer prominently on the landing page.
- Clear Call to Action (CTA): Use a contrasting color for your CTA button, such as green for “Submit” or “Call Now,” which builds trust.
- Trust Factors: Include client testimonials or reviews to build credibility. A plugin can automatically pull your Google reviews onto your landing page if you’re using WordPress.
- Optimized Copy: Focus on the benefits and pain points of your service. Avoid getting too technical or feature-heavy; instead, speak to the needs of your customers.
Performing Keyword Research
The right keywords are essential for a successful PPC campaign. Start with Google’s Keyword Planner to identify cost-effective keywords. Here’s how:
- Use Google Keyword Planner: Enter your main keyword, such as “roofer in Edmonton,” and analyze the suggested keywords. Look for keywords with a cost per click (CPC) between $1 and $5 that align with your services.
- Choose Exact Match Keywords: To maximize your budget, use exact match keywords. This ensures your ads only show up for searches that closely match your target terms, minimizing wasted spend.
- Avoid Broad Match: Broad match keywords can result in your ads appearing for irrelevant searches, driving up costs without delivering quality leads.
If you’re new to Google Ads, I recommend watching this step-by-step guide on YouTube, which will walk you through setting up your first Google Search campaign.
Conclusion
Running a successful Google Local Search campaign on a budget in Edmonton is entirely possible with the right strategy. By choosing the right platform, setting a realistic budget, crafting a compelling offer, and optimizing your landing page and keywords, you can drive high-quality leads to your business without breaking the bank.
If you need any assistance, Banish Media is here to help you every step of the way. Whether it’s creating a landing page, performing keyword research, or managing your entire PPC campaign, we’ve got you covered.
