# SEO audit checklist: what an Edmonton business should check first

By Banish Angural · Published September 7, 2026 · Updated November 9, 2026

> A useful SEO audit for a local business checks, in order: that Google can index your important pages, your Google Business Profile, that each service has its own page, titles and headings, mobile speed, local signals like reviews and consistent listings, internal links, and what top competitors have that you don’t. Fix indexing problems first.

Most SEO audits are 80-page PDFs nobody reads. This checklist covers what actually moves rankings for local service businesses, in the order we check it.

## 1. Can Google index your important pages?

- In Search Console, open **Indexing › Pages**. Are your service pages indexed?
- Search `site:yourdomain.com` and check nothing important is missing.
- Look for stray `noindex` tags and robots.txt blocks.

## 2. Your Google Business Profile

- Most specific primary category.
- Every field filled, services listed.
- Recent reviews and replies.
- Website link pointing to the right page.

## 3. One page per service (and per key town)

If "furnace repair", "AC installation" and "duct cleaning" share one page, they will each rank worse. Each main service needs its own page. Towns you want to rank in need genuinely useful [location pages](https://banishmedia.com/blog/service-area-pages-seo).

## 4. Titles and headings

- Each page has a unique title naming the service and area.
- One clear H1 that matches what the page is about.
- Meta descriptions that make someone want to click.

## 5. Speed and mobile

Open your site on a phone on mobile data. Check Core Web Vitals in Search Console. Slow sites lose visitors before they see your number.

## 6. Local signals

- Same name, address and phone across the web.
- Listings on the main directories.
- Reviews arriving steadily.

## 7. Internal links

Service pages link to each other, blog posts link to service pages, and your homepage links to everything important.

## 8. Competitor gap

Search your top three phrases. What do the businesses above you have: more reviews, more pages, more local links? That gap is your plan.

## Get the audit done for you

Our [free audit](https://banishmedia.com/free-audit) covers all eight areas for your business and your top competitors, in plain language, within two business days. See our [Edmonton SEO service](https://banishmedia.com/services/seo).

## Sources

- [Search Engine Optimization (SEO) Starter Guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide), Google Search Central
- [About Search Console](https://support.google.com/webmasters/answer/9128668), Google
- [Understanding page experience in Google Search results](https://developers.google.com/search/docs/appearance/page-experience), Google Search Central
- [Influencing your title links in search results](https://developers.google.com/search/docs/appearance/title-link), Google Search Central

## Questions readers ask

### How much does an SEO audit cost in Edmonton?

From free (a short agency audit like ours) to a few thousand dollars for an in-depth technical audit of a large site. Small local businesses rarely need the expensive kind.

### How often should I audit my website’s SEO?

A full audit once a year and after any redesign, plus a quick monthly look at Search Console.