Edmonton is a bustling city with a competitive business landscape. Standing out online is crucial, and that’s where local SEO comes in. Unfortunately, many Edmonton businesses struggle to gain visibility in local search results due to some common misconceptions. Let’s debunk these myths and set you on the path to SEO success!
Being an Edmonton based SEO agency, we know all the issue businesses face & what their core problems are. Here is the list of 5 common mistakes:
Mistake #1: Ignoring “Near Me” Searches
Google increasingly understands the intent behind searches like “marketing agency near me”. If your business doesn’t optimize for location-based keywords, you’re missing out on valuable leads.
- Action: Ensure your Google Business Profile is up-to-date and accurate. Use localized keywords on your website, especially in page titles and descriptions. Make sure to keep updating your business profile every month.
Mistake #2: Neglecting Website Structure and Speed
A poorly designed or slow-loading website frustrates users and hurts your rankings. Google wants to recommend sites providing excellent experiences.
- Action: Test your website speed with Google’s PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/. Make sure it’s optimized for mobile devices, as local searches are often done on smartphones.
Mistake #3: Not Focusing on Reviews
Positive customer reviews are signals of trustworthiness for both search engines and potential clients. Businesses with strong review profiles often get favored in local results.
- Action: Proactively encourage satisfied customers to leave reviews on your Google Business Profile and other platforms relevant to your industry.
Mistake #4: Forgetting About the Power of Backlinks
Backlinks (links from other websites to yours) signal your website’s authority. Quality backlinks are still a significant ranking factor in local SEO.
- Action: Partner with local Edmonton businesses for cross-promotion. Get listed in relevant directories, and see if local news sites or blogs feature small businesses.
Mistake #5: Thinking SEO is a One-Time Project
Local SEO is an ongoing process. Google’s algorithms change, and competitor tactics shift. You need to consistently monitor and adjust.
- Action: Set aside time each month to review your search rankings and website traffic. Stay updated on SEO best practices through reputable industry blogs.
Local SEO is essential for Edmonton businesses to attract local customers. By avoiding these mistakes and staying committed to smart SEO practices, you’ll improve your online visibility and generate more business from the Edmonton area.
Need help supercharging your Edmonton SEO strategy? Contact us for a free consultation!