# How to track marketing ROI in booked jobs, not clicks

By Banish Angural · Published May 25, 2026 · Updated November 9, 2026

> Track marketing return by connecting each lead to its source and each booked job to its lead. Use call tracking and form tracking, record the source in your CRM or a spreadsheet, mark which leads booked and for how much, then compare cost per booked job and revenue by channel each month.

## The chain

Search → click or view → call or form → lead → quote → booked job → revenue. Each step needs to be recorded to know what your marketing earns.

## Set it up

1. **Call tracking** on ads and website.
2. **Form tracking** with the source captured.
3. **A lead log:** CRM or simple spreadsheet with date, name, source, service, booked yes/no, value.
4. **Monthly review:** cost per lead, cost per booked job and revenue by channel.

## Feed it back

Import booked jobs into Google Ads as offline conversions, so bidding optimizes for jobs, not just calls.

## Numbers to watch

- Cost per booked job by channel.
- Close rate by channel.
- Average job value by channel.
- Missed call rate.

## Want reporting in booked jobs?

Every client gets a monthly report in calls and booked jobs, not just clicks. Start with a [free audit](https://banishmedia.com/free-audit). See [how we work](https://banishmedia.com/how-we-work).

## Sources

- [Set up your web conversions](https://support.google.com/google-ads/answer/16560108), Google
- [About Smart Bidding](https://support.google.com/google-ads/answer/7065882), Google

## Questions readers ask

### How do I measure marketing ROI for my trade business?

Track every lead’s source, mark which became booked jobs and their value, then compare cost per booked job and revenue by channel monthly.