# Website getting traffic but no calls? 9 fixes for contractors

By Banish Angural · Published June 18, 2026 · Updated November 9, 2026

> If your site gets visitors but few calls, check whether the traffic is right (location and search terms), then the basics: a visible tap-to-call number on mobile, a clear headline, a page that matches what they searched, proof such as reviews and photos, a short form, fast loading, and whether calls are actually being answered and tracked.

1. **Check the traffic is real customers.** In Search Console and Google Ads, look at the searches and locations. Traffic from DIY searches or other provinces won’t call.
2. **Phone number in the header,** tap-to-call on mobile.
3. **A headline that says what you do and where,** in plain words.
4. **Send each visitor to the matching page.** Furnace searchers should land on the furnace page.
5. **Show proof:** reviews, photos of real jobs, licence and insurance.
6. **Shorten the form:** five fields or fewer.
7. **Speed up the page** on mobile.
8. **Answer the phone.** Listen to a few calls or check missed calls. Many "no calls" problems are missed calls.
9. **Track properly,** so you know what’s actually happening.

## Want a second opinion?

A [free audit](https://banishmedia.com/free-audit) looks at your traffic and your site on a phone, and lists the fixes in order. See our [web design](https://banishmedia.com/services/web-design) service.

## Sources

- [Set up your web conversions](https://support.google.com/google-ads/answer/16560108), Google
- [Understanding page experience in Google Search results](https://developers.google.com/search/docs/appearance/page-experience), Google Search Central

## Questions readers ask

### Why is my website not generating leads?

Usually the wrong traffic, a hard-to-find phone number, pages that don’t match the search, weak proof, a long form, slow loading or missed calls.