# What does PPC management include? A guide for Edmonton business owners

By Banish Angural · Published October 19, 2026 · Updated November 9, 2026

> PPC management covers building and running your Google Ads: keyword and campaign set-up, conversion and call tracking, writing ads, landing page advice, weekly search-term cleanup, bid and budget changes, testing, and a monthly report tied to leads and booked jobs. Edmonton agencies usually charge a flat monthly fee or a percentage of ad spend, on top of what you pay Google.

"PPC management" can mean anything from a weekly expert review to a robot that raises your bids. Here is what you should get, so you can judge any agency in Edmonton, including us.

## Set-up (first two to four weeks)

- **Tracking first:** calls from ads, calls from the website, form submissions, and ideally which ones became booked jobs.
- **Campaign structure:** one campaign or ad group per service, so each gets its own budget, ads and landing page.
- **Keywords and negatives:** the searches that mean "hire", and a starting list of searches to block.
- **Ads and assets:** headlines that match the search, call and location assets, sitelinks.
- **Location and schedule:** your real service area and the hours you answer the phone.

## Every week

- Read the search terms report and block irrelevant searches.
- Move budget toward what is producing calls.
- Check for disapprovals, billing or tracking problems.

## Every month

- Test new ads and landing page ideas.
- Review cost per lead and, if you share it, cost per booked job.
- A plain report and a short call: what happened, what changes next.

## What PPC management costs

Common models are a flat monthly fee, a percentage of ad spend (often 10–20%), or a mix. Flat fees are easier to budget and do not reward the agency for spending more of your money. Our [Google Ads management](https://banishmedia.com/services/google-ads-management) is a flat monthly fee, month to month.

## Questions to ask before you sign

1. Do I own the Google Ads account? (The answer must be yes.)
2. How do you track calls and booked jobs?
3. How often do you review search terms?
4. Who actually works on my account?
5. What is the notice period?

## See what better management would change

Give us read-only access and we’ll do a [free audit](https://banishmedia.com/free-audit) of your account: wasted spend, missing tracking and the first fixes. No obligation, and you keep the audit.

## Sources

- [Google Ads Help Center](https://support.google.com/google-ads/), Google
- [Set up your web conversions](https://support.google.com/google-ads/answer/16560108), Google
- [About negative keywords](https://support.google.com/google-ads/answer/2453972), Google

## Questions readers ask

### How much does PPC management cost in Edmonton?

Usually a flat monthly fee of several hundred to a couple of thousand dollars, or 10–20% of ad spend. Ad spend is paid to Google separately.

### Should I own my Google Ads account?

Yes. Always keep ownership of your account so you keep the data and history if you change agencies.