# How we work

> Working with us takes four steps: a free audit of your ads, profile, website and competitors; a one-page plan with a fixed price; a launch that starts with call tracking and usually takes about two weeks; and a plain-language report every month showing calls, booked jobs and what we change next.

## From free audit to first calls in about two weeks

No long onboarding, no jargon, no surprises.

## The four steps

1. **Free audit** (2 business days): We review your ads, Google Business Profile, website and the three businesses that outrank you, and send back the fixes that matter most.
2. **Plan and quote** (20-minute call): A one-page plan: which searches to win first, the budget it needs, what we do every month and a fixed fee.
3. **Launch** (About 2 weeks): Call and form tracking first, then campaigns, profile fixes and landing pages. Nothing goes live without your OK.
4. **Report and improve** (Every month): A monthly report in plain language: calls, booked jobs, cost per lead and what we change next.

## What we need from you

- **Access**: Manager access to Google Ads and your Business Profile, and your website login.
- **Fast answers**: Pick up the phone, or let us route calls where someone will.
- **Job feedback**: A quick monthly note on which leads booked, so we can optimise for real jobs.

## How we are different

Banish Media compared with a typical marketing agency

|  | What you get | Typical agency | Banish Media |
| --- | --- | --- | --- |
| Who they work with | Anyone who signs | Home-service businesses only |  |
| Contract | 6 to 12 months | Month to month |  |
| Who owns the ad account | Often the agency | Always you |  |
| Reporting | Clicks and impressions | Calls, booked jobs, cost per job |  |
| Your competitors | Often clients too | One business per trade per area |  |
| Ad spend | Sometimes marked up | Paid by you to Google, never marked up |  |

## Process questions

### How quickly will I see results?

Google Ads and Local Services Ads can bring calls within days of going live. Google Business Profile fixes show within weeks. SEO usually takes three to six months to build real momentum.

### Do you guarantee rankings or leads?

No one can honestly guarantee Google rankings, so we do not. We guarantee the work: a clear plan, transparent reporting on calls and booked jobs, and no long contract if it is not working.

### What does your monthly reporting include?

Calls, forms and booked jobs by source, cost per lead, ad spend, rankings and map visibility, plus what we did that month and what we will change next. Short enough to read in five minutes.

### What is in the free audit?

A review of your Google Ads (if you run them), Google Business Profile, website and top three local competitors, with the three changes most likely to bring in more jobs. It is yours to keep whether or not you hire us.