# Marketing for electricians

> Electrical contractors in Edmonton grow fastest by targeting specific, high-value searches such as panel upgrades, EV charger installation and basement development wiring, rather than generic "electrician" terms. Search ads, Local Services Ads and service pages for each job type bring in customers who already know what they need.

Panel upgrades, EV chargers and renovation wiring: the jobs you want, from the searches that bring them.

## Sound familiar?

Generic "electrician near me" calls are small jobs and price shoppers. You want more panel upgrades, EV chargers, renovations and new builds, and to be found in the suburbs where those homes are.

## Searches we target

- electrician near me
- panel upgrade edmonton
- ev charger installation edmonton
- electrician spruce grove

## What's included

- Job-type campaigns: Separate campaigns and pages for panels, EV chargers, renos and commercial.
- Local Services Ads: Set-up and verification where electricians are eligible.
- Service pages: Pages that answer cost and permit questions people search for.
- Map pack and reviews: Steady reviews mentioning the work you want more of.

## How it works

1. **Free audit**: We review your ads, Google Business Profile, website and the three businesses that outrank you, and send back the fixes that matter most.
2. **Plan and quote**: A one-page plan: which searches to win first, the budget it needs, what we do each month and a fixed monthly fee.
3. **Launch in two weeks**: Tracking first (every call and form counted), then campaigns, listing fixes and landing pages.
4. **Report and improve**: A monthly report you can read in five minutes: calls, booked jobs, cost per lead and what we change next.

## Marketing for electricians: common questions

### What should an electrician advertise on Google first?

Start with the most profitable, clearly defined jobs you can take more of, such as panel upgrades or EV charger installs, and give each its own ad group and landing page. Broad "electrician" terms come later, with tight negatives.

### Will you work with my competitors?

Not in your area. We take one business per trade per service area, so we never bid against ourselves for the same customer.