# Marketing for HVAC companies

> Edmonton HVAC companies win on Google by being first for urgent searches like "furnace repair near me" in winter and "AC installation" in early summer. That takes Local Services Ads, weather-aware search campaigns, a busy Google Business Profile and pages for each service and suburb, all measured by booked calls.

Furnace and AC leads year round, with ads that follow Edmonton’s weather instead of fighting it.

## Sound familiar?

Your phone rings off the hook at minus thirty and goes quiet in May. Big franchises outspend you on ads. You want more replacement and install jobs, not just service calls, and better use of the slow months.

## Searches we target

- furnace repair near me
- furnace replacement edmonton
- ac installation edmonton
- hvac company sherwood park
- heat pump edmonton

## What's included

- Weather-aware campaigns: Budgets shift to heating or cooling as the forecast turns.
- Install and replacement focus: Separate campaigns for high-value jobs with their own landing pages.
- Local Services Ads: Google Verified set-up and lead disputes.
- Maintenance plan promotion: Fill shoulder seasons with tune-ups that turn into replacements.
- Rebate and financing content: Pages that answer heat-pump and financing questions people search for.

## How it works

1. **Free audit**: We review your ads, Google Business Profile, website and the three businesses that outrank you, and send back the fixes that matter most.
2. **Plan and quote**: A one-page plan: which searches to win first, the budget it needs, what we do each month and a fixed monthly fee.
3. **Launch in two weeks**: Tracking first (every call and form counted), then campaigns, listing fixes and landing pages.
4. **Report and improve**: A monthly report you can read in five minutes: calls, booked jobs, cost per lead and what we change next.

## Marketing for HVAC companies: common questions

### When should an Edmonton HVAC company spend the most on ads?

Demand peaks on the first cold snaps of fall and during summer heat, so budgets should rise ahead of forecast swings. Shoulder seasons are the time for maintenance offers and replacement campaigns.

### Will you work with my competitors?

Not in your area. We take one business per trade per service area, so we never bid against ourselves for the same customer.