# Marketing for renovation contractors

> Renovation contractors get better leads from Google by targeting project types (basements, kitchens, bathrooms) in the neighbourhoods they want to work in, showing real project photos with budgets and timelines, and filtering tyre-kickers with qualifying questions on the form. Search ads bring volume while SEO and reviews build the pipeline.

Better-fit renovation leads, with a portfolio and pages that pre-sell your work before the first call.

## Sound familiar?

Too many leads want a $5,000 kitchen. Projects take months to close, so you never know which ads worked. Your best work lives on Instagram, not on pages Google can rank.

## Searches we target

- basement development edmonton
- kitchen renovation edmonton
- bathroom renovation sherwood park
- renovation contractor near me

## What's included

- Project-type campaigns: Basements, kitchens, bathrooms and additions, each with its own page.
- Qualifying forms: Budget and timeline questions that save you wasted estimates.
- Portfolio pages: Project write-ups with photos, scope and neighbourhood, built for SEO.
- Offline conversion tracking: Signed contracts fed back to Google so it finds more like them.

## How it works

1. **Free audit**: We review your ads, Google Business Profile, website and the three businesses that outrank you, and send back the fixes that matter most.
2. **Plan and quote**: A one-page plan: which searches to win first, the budget it needs, what we do each month and a fixed monthly fee.
3. **Launch in two weeks**: Tracking first (every call and form counted), then campaigns, listing fixes and landing pages.
4. **Report and improve**: A monthly report you can read in five minutes: calls, booked jobs, cost per lead and what we change next.

## Marketing for renovation contractors: common questions

### How do renovation contractors avoid low-budget leads from Google Ads?

Target specific project searches, mention starting prices in ads and on landing pages, ask budget and timeline on the form, and feed signed jobs back to Google so its bidding favours similar customers.

### Will you work with my competitors?

Not in your area. We take one business per trade per service area, so we never bid against ourselves for the same customer.