# Google Ads for renovation contractors

> Renovation contractors get better Google Ads leads by running separate campaigns for each project type (basements, kitchens, bathrooms), targeting the neighbourhoods they want to work in, showing real project photos with budgets, and using forms that ask about budget and timeline so poor-fit leads filter themselves out.

Project-type campaigns with forms that filter tyre-kickers.

## What's different here

Renovation leads are high-value but full of tyre-kickers and people collecting quotes. Ads and landing pages that show realistic budgets and ask qualifying questions save you hours of site visits.

Tracking to signed contracts, not just form fills, shows which project types are worth the spend.

## Searches we target

- basement development edmonton
- kitchen renovation edmonton
- bathroom renovation edmonton
- renovation contractor near me
- basement finishing st albert

## What's included

- Project-type campaigns: Basements, kitchens, bathrooms and more.
- Neighbourhood targeting: Where you want to work.
- Qualifying forms: Budget and timeline questions up front.
- Contract-level tracking: Cost per signed project.

## Google Ads for renovation contractors: common questions

### How do I stop getting tyre-kicker renovation leads?

Show realistic budget ranges on your landing page and ask about budget and timeline on the form. Fewer people enquire, but more of them are ready to hire.

### Who owns the ad accounts, website and data?

You do. Your Google Ads account, Google Business Profile, analytics, website and content are in your name. We work inside them with access you can remove at any time.

### Do you lock clients into long contracts?

No. We work month to month with 30 days notice. Website projects have a fixed scope and price.