# Results and case study

> Our first case study is EdmontonHomeInspector.com: a new home inspection business website built on the same platform we use for clients, with instant price estimates, local area pages, answer-first content for AI search and Lighthouse scores of 95 to 100. Client results will be published here with permission as campaigns mature.

## A home inspector website built to rank and book

What we built for EdmontonHomeInspector.com, and why the same foundations work for any trade.

## What we built

- **Fast everywhere**: Lighthouse 95 to 100 on phones and 100 on desktop across the key pages, hosted at the edge.
- **Instant estimates**: A price-by-size calculator and booking form that tells buyers the cost before they call.
- **Ten area pages**: Genuinely local pages for Edmonton and nine surrounding communities.
- **Ready for AI search**: Answer-first pages, structured data, llms.txt and Markdown copies for AI tools.
- **Lead magnet**: A printable buyer checklist that turns researchers into email leads.
- **Accessible and secure**: WCAG 2.2 AA, spam protection and private lead records.

## The challenge

A new inspection business has no reviews, no rankings and no realtor network yet. The website has to do more of the selling: show the price, explain the process clearly and make booking easy for buyers with a condition deadline.

## What we did

- Built pages for each inspection type and each community, written to answer the questions buyers actually ask.
- Added instant estimates and a short booking form, with every lead tracked to its source.
- Made the site readable by AI assistants with structured data, llms.txt and Markdown versions of every page.
- Tested speed, accessibility and structured data before launch.

## What it means for your business

Your website will be built on the same platform, with the same speed, structure and tracking, adapted to your trade.