# Local Services Ads

> Local Services Ads are the Google ads that show above everything else, with a Google Verified badge, reviews and a call button. You pay per lead instead of per click. We handle verification, set up your service areas and job types, dispute invalid leads and tune your profile so you rank higher in the ad results.

Get the Google Verified badge at the very top of search and pay per lead, not per click.

## Who it's for

Trades in a category Google supports for Local Services Ads in Canada (for example HVAC, plumbing, electrical, roofing and locksmiths) who can pass Google’s background and licence checks and answer the phone quickly.

## Searches we target

- local services ads edmonton
- google guaranteed edmonton
- google screened

## At a glance

- Time to first results: Verification takes 2 to 6 weeks; leads start once you are approved
- Reporting: Monthly lead report with disputes and credits

## What's included

- Verification support: Background checks, licence and insurance documents, and the business review.
- Profile set-up: Job types, service areas, hours, budget and photos.
- Lead disputes: We review your leads and request credits for ones that do not qualify.
- Review strategy: A simple way to ask every happy customer, because reviews drive LSA ranking.

## How it works

1. **Free audit**: We review your ads, Google Business Profile, website and the three businesses that outrank you, and send back the fixes that matter most.
2. **Plan and quote**: A one-page plan: which searches to win first, the budget it needs, what we do each month and a fixed monthly fee.
3. **Launch in two weeks**: Tracking first (every call and form counted), then campaigns, listing fixes and landing pages.
4. **Report and improve**: A monthly report you can read in five minutes: calls, booked jobs, cost per lead and what we change next.

## Local Services Ads: common questions

### What is the difference between Local Services Ads and Google Ads?

Local Services Ads charge per lead and show a Google trust badge above all other results. Regular Google search ads charge per click and give you more control over keywords and landing pages. Most trades do best running both.

### Can every business get Local Services Ads?

No. Google offers them only for certain categories in each country, and you must pass its checks. We confirm your category and requirements in the free audit.

### Who owns the ad accounts, website and data?

You do. Your Google Ads account, Google Business Profile, analytics, website and content are in your name. We work inside them with access you can remove at any time.

### Do you lock clients into long contracts?

No. We work month to month with 30 days notice. Website projects have a fixed scope and price.