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Everyone’s talking about Snapchat maps these days. Yes, you too can get in on the buzz! This feature isn’t just for fun and games; it can also be a powerful tool for boosting your local business. Wondering how can you add your business on Snapchat? Don’t worry, we’ve got your back. And we promise, it’s a lot simpler than you might think.

Steps to add your local business on Snapchat map

Step 1. Create a Snapchat account

If you haven’t already done so, the first step is to establish your Snapchat account. Remember to use your business name as the username for easy recognition.

Step 2. Enable Location Sharing

You must permit Snapchat to access your device’s location. You can do this in your phone’s settings under ‘Snapchat’.

Step 3. Switch to Ghost Mode

To avoid sharing your personal snaps and location constantly, switch on ‘Ghost Mode’. This still allows you to place your business on the map.

Step 4. Access Snap Map

On the Snapchat camera screen, simply pinch in like you’re zooming out from a photo, and voila! You’re on the Snap Map.

Step 5. Check if your Business is Already on Snap Map

Before you add or amend any details, search for your business location on the Snap Map to see if it’s already listed. If it is, you can review the current information and make edits if necessary.

Step 6. Add your Business

If your business isn’t listed, search for your business location and simply press and hold on the screen to drop a pin. Then choose the ‘Add a Place’ option and enter your business details. If that doesn’t work, you can click on ⚙️ icon on the top right, scroll down at the bottom & click on “Suggest a place”. Then you can add your business info & that’s it!

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No matter your type of business or its size, having it featured on Snapchat Map can attract the attention and curiosity of Snapchat users in your locale. So, what are you waiting for? Be among the first in your industry to jump on this wave and start snapping your path to success! 

“Adopting fresh and popular features like Snapchat Map for your business is an innovative way to increase visibility and engage with the younger audience.” – A Happy Local Business Owner

The Impact of Snapchat Map on Local Business Marketing

Capitalizing on the potential of Snap Map for marketing your local business can revolutionize how you engage with your audience. With the feature garnering visibility from hundreds of millions of active users daily, it’s an invaluable tool for building a significant online presence. 

The process of incorporating your business into the Snapchat Map is rather straightforward. All you have to do is amend your listing through Open Street Map, then your business can start popping up on the Snap Map. You can share various updates to engage with you potential customers. These could range from upcoming events to special offers. These updates will appear either as listed events or hotspots, making it easier for users to find them on the map. 

An exciting aspect of the Snapchat Map is the opportunity to create and utilize a Bitmoji for your business. This personalized cartoon avatar can dramatically enhance your brand’s identity. By parking your Bitmoji on the Snapchat Map, users can gain a fun representation of what your business is all about. 

Another phenomenal feature of Snapchat Maps is the integration of review data. If your business has garnered reviews on TripAdvisor or Foursquare, it will be easier for users on Snapchat Map to get a peek into your business’s reputation. This integration can also motivate users to leave their feedback, effectively boosting your ratings and your visibility on the map. 

Engagement is key in the digital world, and Snapchat Maps offers a unique way to do this through scavenger hunts. Organizing a Snapchat Maps scavenger hunt can encourage customers to explore your local area and engage with your business in a fun, interactive way. It’s a creative way to market your business, bond with customers, and possibly attract new ones!

Snapchat is used by GenZ & teenages. So you know how important it is for your business. Educational insitute can use Snapchat for their marketing & target high schoolers. Not only that, a survey shows that GenZ likes to connect with brands who are organic & active on the social media channels such as Tiktok & Snapchat. 

The sensational ‘Our Story’ feature on Snapchat also comes in handy. If you add snaps to ‘Our Story’, they could end up being shared on the map for the local area, giving your business exposure to an even wider audience. 

Finally, the usage and effectiveness of Snapchat Maps continue to increase following its recent update. Yes, user statistics may have varied before, but the projections show a promising rise. Embrace this opportunity to enhance your local business’s visibility and engagement on Snapchat! Become part of this ever-growing community and embed your business in the daily digital lives of your customers.

If you are looking for a digital marketing agency, choose Banish Media.

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