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Google Ads for plumbers: a campaign set-up that books jobs

Banish AnguralUpdated 1 min read
Plumber servicing a water heater in a utility room

Plumbing is one of the more expensive categories on Google Ads, because an emergency customer is worth a lot and every plumber in town knows it. The difference between profit and waste is mostly structure.

Split emergency from planned work

  • Emergency campaign: burst pipe, no hot water, sewer backup, "plumber near me". Calls only, highest bids, runs when someone answers.
  • Planned work campaign: water heater replacement, bathroom plumbing, sump pumps, backflow testing. Calls and forms, bids by job value.

Separate campaigns mean separate budgets, so planned work never eats the emergency budget at 8 a.m.

Negative keywords plumbers need from day one

  • DIY terms: how to, video, fix yourself, parts.
  • Jobs: plumber jobs, apprenticeship, salary, course.
  • Suppliers and retail: Home Depot, Rona, wholesale.
  • Services you don’t do, and towns you don’t serve.

Ads that win the call

Put the phone number in a call asset, mention response time only if you can keep it, and say the area you serve. Send clicks to a page about that exact service, not your homepage.

Location settings

Target the towns or radius you really cover, and set location options to people in your area, not people interested in it. Otherwise someone in Calgary searching "Edmonton plumber" can cost you a click.

Add Local Services Ads

LSAs charge per lead and show above search ads with a Google Verified badge. Most plumbers do best running both. See Local Services Ads for plumbers.

Want more plumbing calls without doing all this yourself?

We work only with home-service businesses around Edmonton, and we take one plumber per area so we never compete against ourselves. Start with a free audit: we look at your ads, Google Business Profile, website and the competitors who outrank you, and send the fixes in plain language within two business days. See what we do for plumber on this page.

Sources

  1. Google Ads Help Center, Google
  2. About negative keywords, Google
  3. Target ads to geographic locations, Google
ServiceGoogle Ads managementServiceMarketing for plumbersServiceLocal Services AdsAreaDigital marketing in Edmonton

Banish Angural

Founder

Questions readers ask

Do Google Ads work for plumbers?

Yes, when emergency and planned work are split, DIY and job searches are blocked, and every call is tracked back to the search that produced it.

How much should a plumber spend on Google Ads?

Enough to get at least 20–30 leads a month so you learn quickly. For Edmonton plumbers that often means a few thousand dollars a month in ad spend.

Keep reading

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