Case study
A home inspector website built to rank and book
What we built for EdmontonHomeInspector.com, and why the same foundations work for any trade.
One client per trade per area, so we never compete against ourselves. Free, no obligation, and you keep the audit either way.
What we built
Fast everywhere
Lighthouse 95 to 100 on phones and 100 on desktop across the key pages, hosted at the edge.
Instant estimates
A price-by-size calculator and booking form that tells buyers the cost before they call.
Ten area pages
Genuinely local pages for Edmonton and nine surrounding communities.
Ready for AI search
Answer-first pages, structured data, llms.txt and Markdown copies for AI tools.
Lead magnet
A printable buyer checklist that turns researchers into email leads.
Accessible and secure
WCAG 2.2 AA, spam protection and private lead records.
The challenge
A new inspection business has no reviews, no rankings and no realtor network yet. The website has to do more of the selling: show the price, explain the process clearly and make booking easy for buyers with a condition deadline.
What we did
- Built pages for each inspection type and each community, written to answer the questions buyers actually ask.
- Added instant estimates and a short booking form, with every lead tracked to its source.
- Made the site readable by AI assistants with structured data, llms.txt and Markdown versions of every page.
- Tested speed, accessibility and structured data before launch.
What it means for your business
Your website will be built on the same platform, with the same speed, structure and tracking, adapted to your trade.
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