
Local Services Ads vs Google Ads: which is better for trades?
Pay per lead or pay per click? The differences that matter for Edmonton home-service businesses.
· 1 min read
One client per trade per area, so we never compete against ourselves.
For plumbing companies
Be the plumber people call first for emergencies, and the one they book for bigger jobs.

Emergency calls come in at 2 a.m. but so do price shoppers. You want more water heater, drain and repipe jobs. Lead-gen sites sell your leads to competitors, and your website does not show up for the suburbs you actually serve.
We review your ads, Google Business Profile, website and the three businesses that outrank you, and send back the fixes that matter most.
A one-page plan: which searches to win first, the budget it needs, what we do each month and a fixed monthly fee.
Tracking first (every call and form counted), then campaigns, listing fixes and landing pages.
A monthly report you can read in five minutes: calls, booked jobs, cost per lead and what we change next.
Get the Google Verified badge at the very top of search and pay per lead, not per click.
Learn moreSearch campaigns that put your phone number in front of people ready to hire, without paying for junk clicks.
Learn moreRank in the Google map pack for "near me" searches in your area, and turn profile views into calls.
Learn moreUsually yes, if plumbing is eligible in your area and you answer quickly. You pay per lead, the badge builds trust, and you can dispute leads that do not fit. They work best alongside regular search ads.
Not in your area. We take one business per trade per service area, so we never bid against ourselves for the same customer.

Pay per lead or pay per click? The differences that matter for Edmonton home-service businesses.
· 1 min read

How to structure Google Ads for a plumbing company so emergency calls come in and DIY clicks don’t.
· 1 min read

The single setting with the biggest effect on which searches you show for, and how trades should pick theirs.
· 1 min read
Edmonton and the surrounding communities. We also work with clients across Alberta remotely.
Get a free audit of your ads, map listing and website. Plain language, specific fixes, no sales pitch. If we're a fit, we'll show you exactly what we'd do first.