Google Ads location targeting for Edmonton-area businesses

Wrong location settings are one of the quietest ways to waste ad spend. Here is how we set them up for trades serving Edmonton and the region.

Presence, not interest

By default, Google can show ads to people who are interested in your location, even if they are elsewhere. For a local service, switch to Presence: people in or regularly in your targeted locations.

Towns or radius?

• Towns and postal areas match how people think ("St. Albert", "Sherwood Park") and make reports easy to read.
• Radius suits businesses that drive a fixed distance. It can include areas you do not want, so check the map.

Bid by area

Once you have data, raise bids where jobs are bigger or closer, and lower them where travel eats the margin. If a town such as Leduc or Spruce Grove needs different ads or budgets, give it its own campaign.