How to get more Google reviews (without breaking the rules)
The system
- Get your review link from your Google Business Profile (Ask for reviews).
- Ask in person at the end of the job: "Would you mind leaving us a quick Google review? I’ll text you the link."
- Text the link within the hour, with the customer’s name and the job.
- Follow up once a few days later if they haven’t.
- Reply to every review, mentioning the service and area naturally.
A text template
"Hi Sam, thanks for having us out to fix the furnace today. If you have a minute, a Google review really helps a small local business: [link]. Thanks! – Alex, Example Heating"
What’s not allowed
- Paying or giving discounts for reviews.
- Review gating: only sending the link to happy customers.
- Writing reviews for yourself or asking staff and family.
- Buying reviews.
Make it a habit
Put the ask into your job-completion checklist or software, so it happens on every job, not just when you remember.
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Sources
- Tips to get more reviews, Google
- Manage customer reviews, Google
- Prohibited & restricted content, Google
Founder
