Marketing for renovation contractors: attract bigger projects online
Show the work, organized
Group project photos by type: basements, kitchens, bathrooms, additions. Add a short story to each: the problem, the plan, the budget range, the result.
Budget ranges qualify leads
"Most basement developments we do fall between X and Y" filters out mismatched enquiries and builds trust. Use your own real numbers.
A clear process
Big projects feel risky. Show the steps from consultation to completion, timelines and how you handle permits.
A smarter quote form
- Project type.
- Rough budget.
- Timeline.
- Town or neighbourhood.
Google Ads for big tickets
Target searches like "basement development [town]" or "kitchen renovation cost", and send them to the matching project page.
Want more renovation projects without doing all this yourself?
We work only with home-service businesses around Edmonton, and we take one renovation contractor per area so we never compete against ourselves. Start with a free audit: we look at your ads, Google Business Profile, website and the competitors who outrank you, and send the fixes in plain language within two business days. See what we do for renovation contractor on this page.
Sources
- Creating helpful, reliable, people-first content, Google Search Central
- Tips to improve your local ranking on Google, Google
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