How to rank in the Google map pack in Edmonton
The map pack is the box of three businesses with a map that appears for searches like "electrician near me". Google says local results are based mainly on three things: relevance, distance and prominence. Here is what to do about each.
1. Relevance: tell Google exactly what you do
- Choose the most specific primary category (for example "Roofing contractor", not "Contractor").
- Add secondary categories only for work you genuinely do.
- List every service, with a short description in plain words.
- Make your website match: one page per main service.
2. Distance: you cannot move, but you can reach further
Google favours businesses close to the searcher. A service-area business can hide its address, but it still ranks most easily near where Google places it. To compete further away, build a page for each community you serve and earn reviews from customers there.
3. Prominence: become the obvious choice
- Ask every happy customer for a review, by text, the same day.
- Reply to every review, good and bad.
- Keep your name, address and phone identical on your site and every directory.
- Earn mentions and links from Edmonton suppliers, associations and local media.
- Post photos of real jobs regularly.
What not to do
Do not add keywords or city names to your business name, use a virtual office, or create listings for places you do not staff. Google’s guidelines forbid it, competitors report it, and suspensions are painful to reverse.
Want to know where you rank across the city right now? Our local SEO audits include a street-by-street ranking grid.
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