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Schema markup for local businesses: what to add and why

Banish AnguralUpdated 1 min read
Person working on a website on a laptop

What schema is

Code (usually JSON-LD) that labels facts on your page: this is the business name, this is the phone, these are the hours. Visitors don’t see it; search engines and AI tools read it.

What a local service business should have

  • LocalBusiness or a specific subtype (Plumber, Electrician, HVACBusiness, RoofingContractor, HomeAndConstructionBusiness).
  • Service on each service page.
  • FAQPage where you have visible FAQs.
  • BreadcrumbList for site structure.
  • Organization with your logo and social profiles.

Rules

  • Markup must match what is on the page.
  • Don’t mark up fake reviews or ratings.
  • Test with Google’s Rich Results Test and the Schema Markup Validator.

Want it done properly?

Every site we build ships with complete schema. A free audit checks yours. See AI search optimization.

Sources

  1. Local Business (LocalBusiness) structured data, Google Search Central
  2. LocalBusiness, Schema.org
ServiceAI search optimization (AEO)ServiceSEO

Banish Angural

Founder

Questions readers ask

Does schema markup help SEO?

It helps search engines understand your pages and can make you eligible for some rich results. It’s not a ranking shortcut on its own.

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