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One client per trade per area, so we never compete against ourselves.

Banish Media
Growing your business

SEO or Google Ads: which should an Edmonton small business do first?

Banish AnguralUpdated 1 min read
Two contractors in hard hats shaking hands on a job site
  • Calls can start the day campaigns go live.
  • You choose the services and areas, and can pause any time.
  • The leads stop when the spend stops.

SEO: slow, compounding, owned

  • Rankings take months to build, especially in competitive trades.
  • Once you rank, leads keep coming without paying per click.
  • The pages, reviews and links you build keep their value.

A simple rule of thumb

  1. Fix your Google Business Profile first. It is free and often the quickest win.
  2. Make sure your website loads fast and makes calling easy, or both ads and SEO will underperform.
  3. If cash flow needs leads now, run tightly targeted search ads for your most profitable service.
  4. Put a steady monthly amount into SEO, and let it take over more of the load each quarter.

We help businesses do exactly this: Google Ads for now and SEO for later, measured in booked jobs.

Sources

  1. Creating helpful, reliable, people-first content, Google Search Central
  2. Google Ads Help Center, Google
ServiceSEOServiceGoogle Ads managementServiceLocal SEO & Google Business ProfileAreaDigital marketing in Edmonton

Banish Angural

Founder

Questions readers ask

Can SEO replace Google Ads completely?

For some businesses, eventually, but most keep some ads for their most profitable services, seasonal spikes and areas where they do not rank yet.

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