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Banish Media

Website getting traffic but no calls? 9 fixes for contractors

Banish AnguralUpdated 1 min read
Person working on a website on a laptop
  1. Check the traffic is real customers. In Search Console and Google Ads, look at the searches and locations. Traffic from DIY searches or other provinces won’t call.
  2. Phone number in the header, tap-to-call on mobile.
  3. A headline that says what you do and where, in plain words.
  4. Send each visitor to the matching page. Furnace searchers should land on the furnace page.
  5. Show proof: reviews, photos of real jobs, licence and insurance.
  6. Shorten the form: five fields or fewer.
  7. Speed up the page on mobile.
  8. Answer the phone. Listen to a few calls or check missed calls. Many "no calls" problems are missed calls.
  9. Track properly, so you know what’s actually happening.

Want a second opinion?

A free audit looks at your traffic and your site on a phone, and lists the fixes in order. See our web design service.

Sources

  1. Set up your web conversions, Google
  2. Understanding page experience in Google Search results, Google Search Central
ServiceWebsite designServiceGoogle Ads management

Questions readers ask

Why is my website not generating leads?

Usually the wrong traffic, a hard-to-find phone number, pages that don’t match the search, weak proof, a long form, slow loading or missed calls.

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