Website getting traffic but no calls? 9 fixes for contractors

- Check the traffic is real customers. In Search Console and Google Ads, look at the searches and locations. Traffic from DIY searches or other provinces won’t call.
- Phone number in the header, tap-to-call on mobile.
- A headline that says what you do and where, in plain words.
- Send each visitor to the matching page. Furnace searchers should land on the furnace page.
- Show proof: reviews, photos of real jobs, licence and insurance.
- Shorten the form: five fields or fewer.
- Speed up the page on mobile.
- Answer the phone. Listen to a few calls or check missed calls. Many "no calls" problems are missed calls.
- Track properly, so you know what’s actually happening.
Want a second opinion?
A free audit looks at your traffic and your site on a phone, and lists the fixes in order. See our web design service.
Sources
- Set up your web conversions, Google
- Understanding page experience in Google Search results, Google Search Central
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