What does PPC management include? A guide for Edmonton business owners
"PPC management" can mean anything from a weekly expert review to a robot that raises your bids. Here is what you should get, so you can judge any agency in Edmonton, including us.
Set-up (first two to four weeks)
- Tracking first: calls from ads, calls from the website, form submissions, and ideally which ones became booked jobs.
- Campaign structure: one campaign or ad group per service, so each gets its own budget, ads and landing page.
- Keywords and negatives: the searches that mean "hire", and a starting list of searches to block.
- Ads and assets: headlines that match the search, call and location assets, sitelinks.
- Location and schedule: your real service area and the hours you answer the phone.
Every week
- Read the search terms report and block irrelevant searches.
- Move budget toward what is producing calls.
- Check for disapprovals, billing or tracking problems.
Every month
- Test new ads and landing page ideas.
- Review cost per lead and, if you share it, cost per booked job.
- A plain report and a short call: what happened, what changes next.
What PPC management costs
Common models are a flat monthly fee, a percentage of ad spend (often 10–20%), or a mix. Flat fees are easier to budget and do not reward the agency for spending more of your money. Our Google Ads management is a flat monthly fee, month to month.
Questions to ask before you sign
- Do I own the Google Ads account? (The answer must be yes.)
- How do you track calls and booked jobs?
- How often do you review search terms?
- Who actually works on my account?
- What is the notice period?
See what better management would change
Give us read-only access and we’ll do a free audit of your account: wasted spend, missing tracking and the first fixes. No obligation, and you keep the audit.
Sources
- Google Ads Help Center, Google
- Set up your web conversions, Google
- About negative keywords, Google
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