Contractor website must-haves: 12 things that turn visitors into calls
Most homeowners will judge your business on a phone, in a few seconds, often with a problem they want fixed today. Here’s what your site needs to win that moment.
Above the fold on mobile
- Tap-to-call phone number, visible without scrolling.
- A headline that says what and where: "Furnace repair and installation in Edmonton and St. Albert".
- One main button: call or get a quote.
- Proof: review rating, years in business, or a badge you genuinely hold.
Pages
- A page per service, not one page listing everything.
- Pages for key towns you serve.
- About: real people, real photos, licence and insurance.
- Projects or gallery with short descriptions.
Conversion details
- Short quote form: name, phone, service, town, message.
- Reviews near every call to action.
- Fast on phones: under a few seconds on mobile data.
- A clear next step at the end of every page.
Behind the scenes
- LocalBusiness schema with your name, phone and service area.
- Call and form tracking.
- Accessible design: readable text, good contrast, keyboard friendly.
How does your site measure up?
A free audit tests your site on a phone the way customers see it and lists the fixes. Or see our web design service for contractors.
Sources
- Understanding page experience in Google Search results, Google Search Central
- Web Vitals, web.dev
- Local Business (LocalBusiness) structured data, Google Search Central
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