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Service-area businesses on Google: hiding your address and setting service areas

Banish AnguralUpdated 1 min read
Person holding a smartphone, the way most customers search for a local trade

Who counts as a service-area business

Plumbers, roofers, electricians, HVAC techs and inspectors who go to the customer. If you also have a shop customers visit during hours, you are a hybrid business and can show your address.

How to set it up

  1. In your profile, open Edit profile › Location and remove the address from public view.
  2. Open Service area and add the towns or areas you serve.
  3. Keep it realistic: the areas you actually travel to.

What service areas don’t do

Adding a town does not guarantee you rank there. Proximity to your verified location still matters. To show up in St. Albert or Sherwood Park, you also need reviews from customers there, pages about your work there, and local links.

Don’t fake a location

Virtual offices and mailboxes used to appear in another town break Google’s guidelines and can get the profile suspended.

Want to rank beyond your home base?

We help trades win customers across Edmonton and nearby towns the honest way. A free audit shows where you appear on the map in each town today. See our local SEO service.

Sources

  1. Manage your service areas for service-area & hybrid businesses, Google
  2. Guidelines for representing your business on Google, Google
ServiceLocal SEO & Google Business ProfileAreaDigital marketing in EdmontonAreaDigital marketing in St. AlbertAreaDigital marketing in Sherwood ParkAreaDigital marketing in Spruce Grove

Questions readers ask

Should a contractor hide their address on Google?

Yes, if customers don’t visit your location. Google’s guidelines say service-area businesses should hide their address and list service areas.

Does adding service areas help me rank in those towns?

Not much by itself. Rankings still depend heavily on where you are based, plus reviews, pages and links relevant to each town.

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