Google Business Profile optimization: the complete guide (formerly Google My Business)
Google My Business was renamed Google Business Profile, but the job is the same: get into the map pack and turn views into calls. Here is what to do, in order of impact.
1. Pick the right primary category
Your primary category has a big effect on which searches you show for. Choose the most specific one that describes your core business ("Roofing contractor", not "Contractor"). Add a few secondary categories for real services you offer.
2. Use your real business name
Use the name on your signage and paperwork. Adding keywords or a city, such as "Smith Roofing Edmonton Best Roofer", breaks Google’s guidelines and can get the profile suspended.
3. Address or service areas
If customers do not visit you, hide your address and set service areas: the towns and regions you actually serve. Do not use a virtual office or a mailbox to appear in another town.
4. Fill in every field
- Hours, including holiday hours.
- Phone number that is answered.
- Website link to the most relevant page.
- Description in plain language.
- Services, each with a short description.
- Attributes that apply, such as online estimates.
5. Photos that prove you are real
Upload your own photos of your team, vehicles and finished work, and keep adding them. Stock photos do little.
6. Reviews: steady, genuine, answered
Ask every happy customer, ideally with a direct review link sent by text right after the job. Reply to every review, good or bad. Never pay for or filter reviews.
7. Posts and Q&A
Post updates, offers and recent jobs. Add common questions with clear answers.
8. Consistent details everywhere
Your name, address and phone should match exactly on your website, Facebook, Apple Maps, Bing Places, and directories like Yelp and HomeStars.
9. A website that backs it up
The page your profile links to should match the primary category and mention the areas you serve. Our GBP checklist has the full step-by-step list.
Want your profile in the top 3?
Our local SEO service handles all of this for Edmonton home-service businesses. Start with a free audit and we’ll show you where you rank on the map across your service area today.
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