Skip to content

One client per trade per area, so we never compete against ourselves.

Banish Media

Local citations in Canada: where home-service businesses should be listed

Banish AnguralUpdated 1 min read
Person holding a smartphone, the way most customers search for a local trade

The core listings

  • Google Business Profile.
  • Apple Business Connect (Apple Maps and Siri).
  • Bing Places (Bing, and some AI assistants).
  • Facebook page.
  • Yelp.
  • Yellow Pages Canada.
  • Better Business Bureau.
  • HomeStars and Houzz for home services.

Local and trade listings

  • Your chamber of commerce (Edmonton, St. Albert, Sherwood Park and others).
  • Trade associations you belong to.
  • Manufacturer dealer locators if you are a certified installer.
  • Local sponsorship pages.

Keep them consistent

Use the exact same business name, address (or none, for service-area businesses), phone and website everywhere. Inconsistent details confuse search engines and customers.

Quality over quantity

A few dozen accurate, relevant listings beat hundreds of junk directories. Skip "submit to 500 directories" services.

Want your listings cleaned up?

We audit and fix citations as part of local SEO. A free audit shows where your details don’t match.

Sources

  1. Tips to improve your local ranking on Google, Google
ServiceLocal SEO & Google Business ProfileAreaDigital marketing in Edmonton

Questions readers ask

What is a local citation?

Any online mention of your business name, address and phone, usually in a directory or listing site.

Keep reading

Want more booked jobs from Google?

Get a free audit of your ads, map listing and website. Plain language, specific fixes, no sales pitch. If we're a fit, we'll show you exactly what we'd do first.

Get a free audit