Marketing for home inspectors: getting booked by buyers, not just referrals
Referrals are great until a realtor retires or switches inspectors. Direct bookings from buyers searching Google make your business steadier.
What buyers look for
- Availability: can you inspect before the condition deadline?
- Price: clear, upfront pricing by home size or type.
- Thoroughness: a sample report they can see.
- Trust: licence, insurance, reviews from buyers.
Website must-haves
- Online booking or a fast booking form.
- Pricing page.
- Sample report download.
- Pages for add-ons: radon, sewer scope, thermal imaging, if offered.
- Pages for each town you serve.
Google Business Profile
Category Home inspector, service areas set, and a review request sent with every report.
Ads in the busy season
Spring and summer markets bring more searches. Short Google Ads campaigns targeting "home inspector [town]" can fill the calendar.
Want more direct bookings without doing all this yourself?
We work only with home-service businesses around Edmonton, and we take one home inspector per area so we never compete against ourselves. Start with a free audit: we look at your ads, Google Business Profile, website and the competitors who outrank you, and send the fixes in plain language within two business days. See what we do for home inspector on this page.
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