A seasonal marketing calendar for Edmonton trades
When to push ads, publish content and ask for reviews, month by month, for roofers, HVAC, plumbers and more.
· 1 min read
Blog
Marketing that books more jobs
Plain-language marketing guides for Edmonton home-service businesses: Google Ads, Local Services Ads, Google Business Profile, SEO and AI search.
How to track marketing ROI in booked jobs, not clicks
A simple system for home-service businesses to see which marketing actually produces paying work.
· 1 min read
Conservative search engines: what they are and the main alternatives to Google
What people mean by a "conservative" or "unbiased" search engine, the main alternatives to Google, and what each one actually does differently.
· 3 min read
How to add your local business to Snap Map
Get your shop, studio or service business onto Snapchat’s map, and decide whether Snapchat is worth your time compared with Google.
· 2 min read
SEO quotation template: what a good SEO quote should include
A free, copy-ready SEO quote template, plus how to read any SEO proposal you receive so you know exactly what you are paying for.
· 2 min read
Hybrid SEO: combining SEO and Google Ads, with pros and cons
Why running SEO and paid search together often beats either alone, when it doesn’t, and how to set it up.
· 2 min read
Google Search Console impressions dropped? How to find out why
A step-by-step way to diagnose a drop in Search Console impressions, from tracking changes to lost rankings.
· 2 min read
Backlinks not showing up in Google Search Console? Here’s why
Why new links are missing from the Links report, how long they take to appear, and when to stop worrying.
· 2 min read
How much does it cost to put my business on Google?
Listing your business on Google is free. Here’s what is free, what costs money, and what is worth paying for.
· 1 min read
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