How to rank in nearby towns with service-area pages
Why town pages work
Someone searching "roofer Sherwood Park" wants a roofer who works in Sherwood Park. A page that shows you do, with proof, can rank even if your office is in Edmonton.
What a good town page includes
- What you do there and how quickly you can get there.
- Local specifics: housing types, neighbourhoods, local rules or permits.
- Projects and photos from that town.
- Reviews from local customers.
- FAQs people in that town ask.
What to avoid
Dozens of near-identical pages with the town name swapped are what Google calls doorway pages, and break its spam policies. Write fewer, better pages.
Support each page
- Link it from your service pages and footer.
- Ask local customers for reviews that mention the town.
- Earn local links: sponsorships, local suppliers, community groups.
See how we approach it on our pages for St. Albert, Sherwood Park, Leduc and Spruce Grove.
Want to win the towns around Edmonton?
A free audit shows where you rank in each town you serve, and which ones are easiest to win first. See our local SEO service.
Sources
- Spam policies for Google web search, Google Search Central
- Creating helpful, reliable, people-first content, Google Search Central
- Manage your service areas for service-area & hybrid businesses, Google
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