The essential on-page SEO checklist for Edmonton websites
The checklist
- Title: unique, under about 60 characters, service + area + brand. "Furnace Repair in Edmonton | Example Heating".
- Meta description: a reason to click, with a call to action.
- H1: one per page, matching the page’s topic.
- Opening answer: the first two sentences answer the main question.
- Helpful content: prices or ranges, process, what affects cost, FAQs, photos of real work.
- Subheadings that match questions people ask.
- Images: compressed, descriptive file names, useful alt text.
- Internal links to related services, towns and articles, with descriptive anchor text.
- Call to action near the top and bottom: phone and form.
- Schema: LocalBusiness on your site, FAQPage where you have FAQs.
- Mobile and speed: test on a phone.
- URL: short and readable, like /furnace-repair.
The most common mistakes we see
- Every page titled "Home" or the business name only.
- One page trying to rank for every service.
- Text in images, so Google can’t read it.
- No phone number above the fold on mobile.
Want every page done right?
We build and optimize pages for home-service businesses. Ask for a free audit, or see our SEO and web design services.
Sources
- Influencing your title links in search results, Google Search Central
- Search Engine Optimization (SEO) Starter Guide, Google Search Central
- Local Business (LocalBusiness) structured data, Google Search Central
- Link best practices for Google, Google Search Central
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