Website getting traffic but no calls? 9 fixes for contractors
Why visitors leave without calling, and the conversion fixes that usually make the biggest difference.
· 1 min read
Blog category
Growing your business
Strategy for owners: where to spend, who to hire, what to measure.
How to redesign your website without losing your Google rankings
The redirect plan, checks and launch steps that keep rankings and calls through a website rebuild.
· 1 min read
How much should a contractor spend on marketing?
A practical way to set a marketing budget for a trade or home-service business, and how to split it.
· 1 min read
Speed to lead: why answering fast wins more jobs
Why the first contractor to respond often wins, and simple ways to answer every lead faster.
· 1 min read
A seasonal marketing calendar for Edmonton trades
When to push ads, publish content and ask for reviews, month by month, for roofers, HVAC, plumbers and more.
· 1 min read
How to track marketing ROI in booked jobs, not clicks
A simple system for home-service businesses to see which marketing actually produces paying work.
· 1 min read
Conservative search engines: what they are and the main alternatives to Google
What people mean by a "conservative" or "unbiased" search engine, the main alternatives to Google, and what each one actually does differently.
· 3 min read
How to add your local business to Snap Map
Get your shop, studio or service business onto Snapchat’s map, and decide whether Snapchat is worth your time compared with Google.
· 2 min read
Hybrid SEO: combining SEO and Google Ads, with pros and cons
Why running SEO and paid search together often beats either alone, when it doesn’t, and how to set it up.
· 2 min read
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